Blue Haired Legends - Event Identity
The promotion for a fictional virtual event that would be a collaboration between artists Ashnikko and Dorian Electra organised through music label PC Music. The videos are thought for Instagram promotion and thus use 9:16 format. The design is driven by a tailored type made from stretched Fengardo Neue lettershapes and the use of weird blobby imagery, giving off that alien aquatic immersive vibe and creating the visual universe for the event.