ON music festival : visual identity
An identity for a fictional and pseudo-futuristic festival of music and digital cultures.
Reflecting on the possibility of a real experience of music and partying through virtual platforms, I imagined a festival that would use immersive technology and customised ‘homeboxes’ to recreate a party space in homes and try to create a new way of celebrating.
The identity expresses a sensory value through the use of symbolic flowers and lavish gradients and presents 6 virtual venues represented through unique GANbred landscapes, a technology mixing existing images’ genes to create new ones.
